Article #60
Introduction
Have you just created your Etsy shop and are ready to start selling your unique products? If yes, congratulations! The first step to making money on Etsy is creating your own shop and listing your products. Once you are done with this crucial step, the second very crucial step is to promote your shop to make it visible to your target audience. Regardless of how good your products are, they will not be useful if they are not visible to your target customers and that is where marketing comes in.
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The main goal of shop promotion is to ensure that your customers are aware of the existence of your shop and the products that you sell. A promotion also helps to persuade customers that your shop is better than other competing shops and reminds customers why they should choose your shop over your competitors. So, what is the importance of shop promotion and how can you promote your Etsy shop? In this article, we will give you proven tips on how to promote your Etsy shop.
What are the benefits of priming your Etsy shop?
It encourages consumer engagement
One of the benefits of promoting your Etsy shop is that it helps you encourage your customers to be part of the process. If you want your shop to be successful, then you need to engage with your customers and make them feel like they are part of the business. Promoting your shop by telling them things that they don’t know about your shop and the product that you offer will make them feel appreciated and will return the favor by being loyal customers.
It helps to build and maintain a good reputation
Shop promotion also helps to build and maintain a good reputation. The success of your Etsy shop depends on how customers perceive it. When you market your shop, your customer will know that you mean business and that will help build and maintain its reputation.
It will help to build a good relationship between your business and customers
If you want your business to thrive, then you need to build a healthy and long-lasting relationship with your customer. Promoting your shop will help your target customer know more about your business and that will help you build a lasting relationship with them. The more customers know about your business, the more they are likely to associate with it.
It helps to boost sales
The main aim of any business is to increase revenue by boosting sales. By promoting your shop, people will also know about the product that you offer. The more customers know about your shop and the products that you offer, the higher the chances of them buying from your shop. They will also become your brand ambassadors.
It helps your customers make an informed decision
Promoting your Etsy shop will help your customers know more about it and that will help them make an informed decision. When you take your time to explain to customers what your shops sell, the benefits of the product and why they should buy from your shop, you will provide them with crucial information that will help them make informed decisions as to whether to choose your shop or not.
It helps your business stay relevant
Promoting your Etsy shop will also help it to stay relevant. With the online business environment getting more and more competitive, every business is striving to ensure that they stay relevant. So, if you don’t promote your business, then your competitor will take over. The best way to ensure that your business remains relevant and in the mind of your customers is by promoting it regularly.
Provide information
If your shop is new, you can promote it by telling customers about it and the product that you offer. You can also tell them how they will benefit if they choose your product and how your product differs from that of your competitors. Most Etsy shop owners concentrate on creating new products or new product listings with very detailed product descriptions by using the right keywords, Etsy SEO ( Search Engine Optimization ) and relevant keywords. These are some key factors in order to get organic traffic or rank higher on search engines.
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How to promote your Etsy shop
Now that you know the importance of promoting your Etsy shop, let’s now go to our main topic and that is, how to promote your shop. As mentioned earlier, marketing is a crucial component that will determine the success of your online business. If you do a good job, then you will attract quality leads with high conversion rates. There are many ways of promoting your easy shop in order to raise awareness of your brand and draw customer attention. However, not all promotion techniques will suit your Etsy shop. In this section, we will discuss the most effective ways of promoting your Etsy shop.
Email marketing
Email marketing is one of the few forms of digital marketing that has stood the test of time. This form of marketing has been around for many decades, and despite technological advancements that we have witnessed over the years, it is still relevant and beneficial for most businesses.
The reason why email marketing is widely used by most online businesses is that it allows you to engage with your target clients better thus enabling you to convert them into loyal customers with minimal effort. This form of marketing will also help you to pass your message to your target customers with ease. In addition to that, it is also cost-effective and allows you to connect with your customers even after they have made a purchase.
Benefits of email marketing
It delivers a targeted message
One of the greatest benefits of email marketing is that it delivers a targeted message to the customers. Email marketing will allow you to segment your customers based on their buying history and create target messages that address the unique needs of the customer.
It helps to promote your brand
The reason why most reputable brands prefer email marketing is that it is reliable and delivers great results. Email marketing will help to increase your brand recognition. Email marketing allows you to engage with your customers even after buying. So, when you restock your Etsy store, you can notify your customers immediately by sending them an email.
It helps to build your credulity
Email marketing can increase or ruin your credibility. For example, if you send emails that are not relevant to your customers, then they will be marked as spam and that will make the customer unsubscribe. On the other hand, if you send a relevant well-written email to your customers, then they will read the email and even forward it to other people. Email marketing will help boost your credibility.
It helps to boost sales
If you want to increase sales on your Etsy, then email marketing is the perfect platform for you. It can help you convince your target customer to take action immediately. Email marketing is very effective in triggering impulsive buying.
It helps to boost traffic to your shop
Email marketing can help you drive more traffic to your Etsy shop. You can include links within the email content to direct customers to your shop.
It helps to keep the customer engaged
Email marketing will help to keep your customers excited and engaged thus increasing their loyalty to your business. When you send email frequency to your customers, you will keep them up to date on what is happening in your business. For instance, when you launch a new product, you can inform them immediately via email.
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How to get the best from an email marketing campaign
Understand the goal of your campaign
Before you create your email marketing campaign, you need to know why you are creating it in the first place. What do you want to achieve and what actions do you want your customers to take when they read your emails? Examples of goals that you can set include brand awareness, increased traffic to your shop, increased revenue, feedback and survey, and lead nurturing.
Define your target clearly
Another very important thing that you need to do to get the best from your email marketing campaign is to define your target audience clearly. You can only get the outcome that you are looking for if you send those emails to the right audience. So, you need to know your target audience and what they expect from you.
Email marketing is highly recommended for your Etsy shop because it allows you to send targeted messages, meaning that the people who receive your email are willing to take action. This will make it much easier to convert them to customers. If this promotion tool is utilized effectively, then you will not only draw customer attention and boost brand awareness but you will also make more sales thus boosting revenue.
Social media platform
Another great way of promoting your Etsy shop is by using social media platforms. Recent statistics showed that over 3.1 billion people use social media platforms daily. This makes it a great platform to create brand awareness, attract customers and build customer loyalty. If you want to increase your market reach as well as increase your business visibility, then you need to utilize social media platforms.
Reasons why you should promote your Etsy shop on social media platforms
Your customers are on social media
The top reason why you are promoting your Etsy shop is that you want to create brand awareness and draw customer attention. You can only achieve this if you channel your marketing effort where your customers are. As pointed out earlier, more than 3.1 billion people use various social media platforms on a daily basis. Additionally, over 70% of the US population use at least one social media platform each day. This clearly shows that this is where most of your customers are. That is also the place where you should focus when it comes to promoting your products.
Customers are more receptive to social media
The reason why social media is very popular is that it offers a fun and easy way to interact with friends and family. Customers will be more receptive to your business because social media is more conversational. This means that you can show a different side of your brand that your audience doesn’t know. The fact that your target customers are more receptive to social media means that the chances of converting them into customers are high.
It helps to boost brand recognition
If people don’t know about your business, then they will not become customers. Social media platforms will help to increase brand awareness among potential customers. Social media will also allow you to promote your business to a wider audience thus boosting your business visibility. If you post high-quality content that adds value to your customers, then people will be interested to know more about your business.
It helps to boost inbound traffic
Social media marketing will allow you to get more inbound traffic to your shop. Every informative contact that you post on your social media platform provides an opportunity to bring new customers to your shop. If you want to get more inbound traffic, you need to post high-quality content that is engaging and consistent to add value to your audience.
Social media is diverse
You should also promote your Etsy shop on social media platforms because it is diverse. Each social media site will help you reach a specific set of audience. This is important because it enables you to get the most from your marketing campaign.
Social media is cost-effective
One of the reasons why nearly all businesses use social media platforms to market their products /services is because it is cost-effective. This makes it ideal; for sellers who want to promote their Etsy shop but are on a tight budget. Promoting your Etsy shop through social media will help you cut costs without sacrificing quality.
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Best social media platforms to promote Etsy
One of the top and most recommended social media platforms for promoting your Etsy shop is Instagram. The reason why Instagram is very effective is that it is a visual platform. If you post high-quality images of products that you sell on your Etsy shop, then people will most definitely click the link to see what you have in store for them.
You can also tell people about your Etsy shop on insta stories and add links to direct viewers to your Etsy shop. You can also go live and give your followers real-time updates about your shop. You can also show your audience the behind the scenes of your day-to-day activity at work and even invite special guests for split screen broadcasts. Instagram has many amazing features that you can take advantage of to market your business.
Facebook is also a great social media platform to market your Etsy shop. A Facebook business page can connect you with your target customers and also provide key information about your Etsy shop. Facebook is very interactive and allows users to connect better with their audience. Remember that the more you interact with your customers, the more they feel closer to your business. Facebook has created a great platform where you can engage with your target clients and convince them to buy products at your store. More so, you can also add links to direct clients to your Etsy shop.
Another very important feature of Facebook page that is valuable to Etsy sellers is access to your audience demographics and insights. This is important because you can use that data to come up with an effective marketing plan that will help you draw more customers to your Etsy store. Additionally, creating a business page on Facebook is free. All analytics features are also free, making it ideal for Etsy sellers who want to cut costs but still promote their Etsy shop to their target audience. Integrating a Facebook business page into your marketing plan is a cost-effective way to promote your Etsy shop and reach more customers.
Another great place to use your social media accounts is joining a Facebook group to promote your etsy listings or etsy products and of course your etsy business.
Pinterest is a powerful marketing tool that you can take advantage of to market your Etsy store. This social media platform will help to increase brand awareness, create a long-lasting relationship with your target buyers, boost conversion and increase sales. Just recently, Pinterest hit more than 10 million unique visitors and the figure is expected to hit 11 million in a week’s time. This makes Pinterest account one of the fastest-growing social media platforms on the market today.
But what makes Pinterest and Pinterest boards stand out from the rest is its ability to convert visitors into buyers. Currently, Pinterest is the social media platform with the highest conversion of brewers into buyers. Pinterest including Pinterest analytics helps to increase conversion rates and reduce sales cycles, which is something that every seller wants.
Besides having a high conversion rate, Pinterest also drives a lot of traffic. With over 10 million unique visitors who visit this site on a daily basis, you can be sure that you will drive plenty of quality leads to your Etsy store. Pinterest also has very high user engagement, meaning you will have a much easier time promoting your Etsy shop to your target customers. If you want to increase awareness about your Etsy shop, drive traffic to your shop, get new leads and increase sales, then Pinterest is the ideal social media for you.
Use paid ads
You can also promote your Etsy shop using paid ads of the most popular social media platforms. With paid ads, you are assured of specific targeted results and getting more qualified leads. Paid ads are also measurable, meaning they provide enough data to enable you to analyze the performance of the ads and make an informed decision on whether to continue using the ads or not. Paid ads also help to promote brand awareness. If you want your Etsy store to become popular within a short time then paid ads are your best option. You can also use paid ads to target a more specific audience.
Types of social media paid ads
Google ads
Google ads is an advertising platform that allows web pages to place ads on google search engines. Google ads are the most popular and most effective form of online advertisement. They are highly recommended for sellers who want to increase their sales.
Facebook ads
Facebook is becoming more and more popular, this is attributed to Facebook’s vast network. The reason why people like Facebook ads is that it provides targeted results. For instance, if you want to boost sales, it will connect you to people who are searching for your business and are ready to buy your products.
Instagram ads
Instagram has quickly grown to become one of the most influential social media platforms on the planet. It offers a wide range of opportunities to marketers at a reasonable price. Like Facebook, Instagram ads provide targeted results, meaning it delivers specific results that you are looking for.
If you have money and you don’t want to use free platforms which take time before they deliver positive results, you can use paid ads from any other above-mentioned platform to get quality results quickly. Paid ads will help to boost brand awareness and direct more traffic to your Etsy shop thus boosting your shop’s sales.
YouTube ads
As the name suggests, YouTube ads is a form of paid advertisement from YouTube. They are mostly used by people who want to market their products or services via video content. YouTube ads are quite affordable and very effective. If used well, then it can help to boost sales and profits.
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Final thought
If you want to make sales on Etsy, you have to promote your Etsy shop to increase its visibility to your target audience. Promoting your shop is important because it helps to increase brand awareness, draw customer attention, and most importantly, increase sales. With millions of sellers on Etsy, the most effective way to make your shop visible is through marketing. Promoting your store will also ensure that it remains relevant. If you are looking for ways to market your Etsy shop, we recommend that you use the
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